About me
I’ve spent many years as a designer, working within varied roles and cultures with the desire to understand the psychology of the user and how they interact. I’m focused on user-centred design principles; specifically the human aspect. I enjoy making the complex feel simple, easy to use and enjoy helping people understand what good design is. I’ve had the chance to grow with the industry which gives me the edge when it comes
to understanding the art of the possible.
My career has taken me through various roles, from digital design through service and experience design. My current role is that of a Senior Consulting Manager for the Innovation and Experience Design team EMEA. I manage a team of up to 25 designers and UI developers strategically guiding the team, supporting them in embracing the latest technologies as well as continuing to work directly with customers.
Agile methodologies
Diverse and varied industry expertise
Human centered design methods
Stakeholder and project management
5+ years of managing and leading teams
25 years of UX, UI design and development
UK Government security clearance
UK Government Design System and Service Standards
Workshop facilitation and soft skills
Adobe suite (PhotoShop, XD, Illustrator)
Wire framing tools: Axure, Balsamiq, XD, Figma
Coding: CSS, HTML, JavaScript, jQuery, PHP, ASP
Collaboration tools: Mural, Miro, Jira
Pega suite of software
AI tools and Pega Blueprint
Wire framing, mock-ups, prototyping
Persona creation and empathy mapping
User research and testing
Workshop facilitation and soft skills
Designing for accessibility and inclusive design
Blue printing and journey mapping
BSC (Hons) Degree in software systems and design
Pega certified System Architect
Pega certified Business Architect
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Latest News
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2004/2005 – our first steps…
2004 saw us take our first real steps into the freelance world of design. After many years of working within…
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2006/2007 – New beginnings?
2006 started out as an interesting year. Our major project was www.showsreunited.com – which is the online reunion service for…
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2008/2009 – exciting times
In 2008 we undertook work for LX Captial on their then recently purchased acquisitions of SamKnows (who provide broadband performance…
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2010 – Follow the yellow brick road.
This year saw us commissioned to design and build the official Wizard of Oz the musical website (www.wizardofozthemusical.com). This was…
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2011 – The busiest year so far…
2011 was an exciting year for darrenodam.com. Our largest and most exciting project so far was the re-design of The…
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2012 – A busy start to the year.
2012 has seen a busy start to the year for darrenodam.com with the designing and building of the official Andrew…